Table of Contents

1. Scope

2. What is a Cookie?

3. Other Tracking Technologies

4. Third Parties

5. What Information Do We Obtain from You?

6. Our Use of Cookies and Similar Tracking Technologies

7. Categories of Tracking Technologies That We Set

a) Necessary Cookies

b) Preference Cookies (Optional)

c) Analytics Cookies (Optional)

d) CRM, Sales Intelligence & ABM Technologies (Optional)

e) Targeting / Marketing Technologies (Optional)

8. Further Information

1. Scope

This Policy explains to you the use of cookies and similar tracking technologies by TransTech Group, Inc. and all its Affiliates (here referred to as “TransTech”). This Policy is in accordance with the requirements imposed by both the EU and UK ‘General Data Protection Regulation’ (together the “GDPR”), and all other applicable law including the US CAN-SPAM Act and applicable state privacy laws. TransTech grows through strategic acquisition. This Policy applies to transtechgroup.com and all websites of TransTech’s subsidiaries and portfolio companies. Websites of newly acquired companies will be updated to reflect this Policy within 90 days of an acquisition closing.

2. What is a Cookie?

A cookie is a small text file stored on your computer or mobile device that contains data related to a website

you visit. Cookies have several uses. They are used to ensure that a website functions properly as you might expect it to. Cookies also allow websites to ‘remember’ your browsing habits or preferences over a period of time.

Cookies may be set by TransTech as the website operator directly (“first-party cookies”) or in some cases, by another third-party service provider (“third-party cookies”). In the latter scenario, cookies are routinely deployed for several purposes including social media, advertising or analytics. TransTech itself will only be able to directly recognize and read the information contained on first-party cookies.

3. Other Tracking Technologies

There are other technologies which we deploy which track behaviour on our website. ‘Tracker Pixels’ are a means of allowing us to check whether you have viewed our content. These “pixels” are essentially tiny, invisible images on our web pages that, once loaded, will communicate your interaction with our content.

This allows TransTech and our partners to gauge the validity of material being presented to you. We have programmed a tracking pixel that lasts for the duration of a visit. This pixel records how a visitor got to the site and this data is submitted in the site contact form. In addition to pixel tags, we may use local storage, session storage, and embedded third-party scripts (SDKs) that perform similar tracking functions. All such technologies are governed by this Policy.

4. Third Parties

We make use of third-party technologies across our site. These technologies help us to understand how you use the site and the ways in which we can improve your user experience. They may track certain information such as the pages you visit across our site as well as how long your visit lasts. We also use social media plugins on this site that allow you to view videos and otherwise interact with certain content. Our current primary third-party technology partners include: HubSpot (CRM and marketing automation), Cvent (event management), Apollo.io (B2B sales intelligence), LinkedIn (professional network advertising and analytics), Google (analytics and advertising), Meta (Facebook/Instagram advertising), Twitter/X (advertising), YouTube (embedded video), and Cloudflare (security and performance). A full breakdown appears in Section 7 below.

As TransTech adds to its technology stack or acquires new companies, new third-party vendors may be introduced. We review and update our third-party disclosures at least annually.

5. What Information Do We Obtain from You?

For each visitor to our site, we automatically collect certain potentially identifying information and store it. This information includes:

• Internet Protocol (IP) address

• Browser type and version

• Internet service provider (ISP)

• Referring and exit pages

• Operating system and device type

• Date/time stamp

• Processor or device serial number and unique device identifier

• Clickstream data (pages visited, time on site, navigation path) 

• Company-level identification data (where your IP address is associated with a business organisation) We collect this information on an individual basis and in aggregate, or combined form, and we handle it in accordance with our Privacy Notice, available at transtechgroup.com/privacy.

6. Our Use of Cookies and Similar Tracking Technologies

We use cookies to provide you with the best user experience on our website. This includes:

• Network optimisation and security

• Remembering when you wish to log in to your account

• Providing support for social media features

• Allowing you to view embedded content (e.g. YouTube videos)

• Analysing visitor traffic across our site

• Remembering your cookie consent status

• Supporting our CRM and marketing automation activities (e.g. HubSpot form tracking)

• Identifying the companies visiting our site to support B2B sales and marketing

• Measuring the effectiveness of our advertising campaigns across platforms

• Managing event registration and attendance (e.g. via Cvent)

7. Categories of Tracking Technologies That We Set

We make use of both first and third-party technologies across our site. TransTech takes our visitors’ right to privacy seriously in keeping with our obligations. Should you consent to the deployment of any category of optional technology, we will record your consent for a period of no longer than 6 months subject to interaction, at which point these technologies will be disabled. You will then be prompted to refresh your consent.

(a) Necessary Cookies

These cookies are necessary for the website to function. They are set for security purposes and in response to actions made by you which amount to a service request such as logging in to our platform or as you fill out forms on our site. You have the option to disable these cookies via your browser settings, but should you do so, certain aspects of our site will no longer function. No consent is required for these cookie

Should you wish to disable these cookies via your browser settings, please see the following links:

• Google Chrome – support.google.com/chrome/answer/95647

• Microsoft Edge – support.microsoft.com/en-us/microsoft-edge/delete-cookies

• Apple Safari – support.apple.com/en-gb/guide/safari/sfri11471

• Mozilla Firefox – support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox

b) Preference Cookies (Optional)

Preference cookies enable a website to remember information that changes the way the website behaves or looks, such as your preferred language, region settings, or live chat state. These cookies are optional and will only be set with your consent.